About W.A.G.

We are Waypoint Advisory Group!

Running a business isn’t easy—and doing it without clear systems, reliable numbers, or a trusted sounding board can make it feel even harder. That’s where we come in.

Who We Work With

Our clients are smart, capable business owners who are ready for more structure, better margins, and less guesswork. You don’t need another “idea guy”—you need someone who can help you operationalize growth.

Waypoint Advisory Group was built to help business owners untangle the chaos, scale sustainably, and get their time back. We specialize in working with businesses companies that are growing, or stalled but starting to feel the strain regardless. Whether you're stuck in reactive mode, unsure how to scale, or just ready to stop doing it all yourself, we bring structure, insight, and practical solutions to help you move forward.

Meet the Founder

Lee Whitehead, founder of Waypoint Advisory Group. After years in business and revenue ops—across both tech and blue-collar industries—I started this firm to help business owners cut through the chaos and grow with clarity. I believe in keeping things simple, following through on what matters, and helping clients build momentum without all the noise.

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!